The hospitality industry is highly competitive and requires constant efforts to maintain a steady flow of customers. In recent years, Salesforce and other channel management services have become increasingly crucial for the industry. Salesforce Marketing Cloud not only makes customer management easier, but all the marketing requirements can also be taken care of on one …
Salesforce is a cloud-based software provider that offers its clients a platform to create custom applications without having to go through the challenging stages required by traditional systems. Once developed, the software or application can be uploaded to the cloud so that users can view it. On the other hand, if we can describe Salesforce …
Introduction Each email is designed with a few staple elements, no matter the platform they are being designed on or the person they are being designed by. These elements are the header, the body, and the footer. The footer is an interesting part of the email because it contains a lot of information about …
Salesforce’s platform (or “Cloud”) for marketing automation and customer engagement is known as Salesforce Marketing Cloud (SFMC). A quick review of its past reveals that Salesforce did not develop the SFMC core from scratch; rather, they got it in 2013 when they acquired ExactTarget. This is relevant since “ExactTarget” is still occasionally used in references …
Getting the best out of your marketing strategy with Salesforce Marketing Cloud Read More »
Salesforce Marketing Cloud is used by most of the biggest corporations in the world.This software is not only efficient, it is also multi-purpose and user-friendly. Most of the marketers, consultants and developers working on Salesforce Marketing Cloud prefer to undergo the official certification exams conducted by Salesforce to keep up with the current developments and …
Passing the SFMC Email Specialist Certification Read More »
